With the digital world constantly in flux, businesses must keep up with the current trends to get ahead of the curve. It’s not enough anymore to simply include the major digital channels in your marketing strategy. When planning your campaigns, you must also take the latest tools and techniques into consideration.
The constant give and take between clients and agencies often fuels the content marketing industry. Clients perceive a certain value in what they want done and agencies accept the offer or bend to accommodate it. Oftentimes agencies agree to take on a project or assignment and then scramble to figure out how they’re going to execute it while still generating a profit. A recent survey on the State of Content Marketing by CopyPress illustrates exactly how delicate this relationship is by comparing interview responses between marketers, agencies, and freelancers themselves.