Style Guide

The Importance of a Brand Style Guide [Infographic]

The Importance of a Brand Style Guide [Infographic]

When you look at the internal workings of popular websites, you'll find that nearly all of them have something in common: they use style guides so they can publish trustworthy content that appeals to their readers, clients, and advertisers. Smaller websites, however, often overlook style guides either because they don't understand the importance of a uniform appearance, or they don't want to invest time in a project that doesn't offer immediate profits.