Multimedia content is a valuable form of online content that small businesses need to learn to use. Sometimes, small businesses think that creating blog posts and using static visuals are adequate ways to drive traffic. When you're trying to boost extra traffic and up your conversion rates, however, you need multimedia content as well as written content. Multimedia content is more shareable, attracts more clicks, and draws new visitors and potential customers to your social media sites and your website.
A study into visuals by the University of Alabama demonstrated that clear images do not only reinforce messages and clarify content, but improve someone’s ability to comprehend information. Using a group of students and monitoring how well they absorbed and understood information in different scenarios, the researchers found that the groups presented with visual aids performed better. The way in which students were presented information was broken down into three forms: verbal only, visual only and verbal and visual.
With desktop screens getting larger and wider, and more of us accessing the web on our smart TVs, big, bold and beautiful images are a great way to grab a website visitor’s attention.
The tourism industry is among those taking full advantage of this trend, and these sites all make the most of stunning, high-resolution travel photography to lure in potential customers.
Of course, there are plenty more sites out there making great use of travel photography. If you’ve spotted one, please let us know about it in the comments!