If there is one thing that can cause traffic to become leads, then it is the outlook and the performance of your website both of which are reliant on how you deign your website. For your website to cause visitors to be converted, it must look good and feel good.
A study into visuals by the University of Alabama demonstrated that clear images do not only reinforce messages and clarify content, but improve someone’s ability to comprehend information. Using a group of students and monitoring how well they absorbed and understood information in different scenarios, the researchers found that the groups presented with visual aids performed better. The way in which students were presented information was broken down into three forms: verbal only, visual only and verbal and visual.