Data analysis is a vital and growing part of the modern marketing toolkit. Spending on this aspect of marketing is expected to grow from 6.7 percent to 11 percent over the next three years. Why? Because poring over the data collected during an advertising campaign helps marketers follow the customer's journey from the moment they first see your message to the moment they make a purchase, sign up for an e-mail list, or exit your site without engaging at all.
The constant give and take between clients and agencies often fuels the content marketing industry. Clients perceive a certain value in what they want done and agencies accept the offer or bend to accommodate it. Oftentimes agencies agree to take on a project or assignment and then scramble to figure out how they’re going to execute it while still generating a profit. A recent survey on the State of Content Marketing by CopyPress illustrates exactly how delicate this relationship is by comparing interview responses between marketers, agencies, and freelancers themselves.
Digital lead generation is a simple process. You spend the time to create valuable, interesting content for your audience and require them to offer up their email address or phone number in order to receive it. With mobile users, however, it isn’t always so simple. Mobile users don’t behave the same way traditional users do, and their numbers keep growing. If you don’t spend time figuring out how to capture them, you’re going to start losing leads in droves.
When you look at the internal workings of popular websites, you'll find that nearly all of them have something in common: they use style guides so they can publish trustworthy content that appeals to their readers, clients, and advertisers. Smaller websites, however, often overlook style guides either because they don't understand the importance of a uniform appearance, or they don't want to invest time in a project that doesn't offer immediate profits.
Multimedia content is a valuable form of online content that small businesses need to learn to use. Sometimes, small businesses think that creating blog posts and using static visuals are adequate ways to drive traffic. When you're trying to boost extra traffic and up your conversion rates, however, you need multimedia content as well as written content. Multimedia content is more shareable, attracts more clicks, and draws new visitors and potential customers to your social media sites and your website.
A study into visuals by the University of Alabama demonstrated that clear images do not only reinforce messages and clarify content, but improve someone’s ability to comprehend information. Using a group of students and monitoring how well they absorbed and understood information in different scenarios, the researchers found that the groups presented with visual aids performed better. The way in which students were presented information was broken down into three forms: verbal only, visual only and verbal and visual.
With desktop screens getting larger and wider, and more of us accessing the web on our smart TVs, big, bold and beautiful images are a great way to grab a website visitor’s attention.
The tourism industry is among those taking full advantage of this trend, and these sites all make the most of stunning, high-resolution travel photography to lure in potential customers.
Of course, there are plenty more sites out there making great use of travel photography. If you’ve spotted one, please let us know about it in the comments!