Android Nearby uses beacons to push apps and sites relevant to user location

Yesterday, Google introduced (or expanded) a new feature for Android users called Nearby. Its a location-based system for notifying Android smartphone owners of apps (and sites) that have been potentially useful or applicable in genuine time formed upon where they are.Google provides some have use of cases in a post:Print photos directly from your phone during CVS Pharmacy.Explore historical landmarks during a University of Notre Dame.Download a audio debate when youre during The Broad in L.A.Skip a customs line during select airports with Mobile Passport.Download a United Airlines app for giveaway in-flight party whilst we wait during a gate.Android devices (including Android watches) running KitKat or after have been compatible with Nearby.Beyond letting users know of content or practice that competence be applicable or helpful, Nearby effectively is another app marketing/discovery tool as well as a way to assistance developers engage users.Its additionally a way to get Android users to opt in to place services as well as notifications. That, in turn, supports things similar to Store Visits interpretation for Google AdWords. Theres a virtuous cycle here for Google as well as developers.For Nearby to function, users contingency spin upon Bluetooth as well as place services. Nearby relies upon beacons, that can additionally trigger mobile webpages or practice via Chrome. Theres some-more report upon a technical side of this in a Google Developer Blog post.Recent consumer surveys have shown that Android users tend to be some-more receptive (if reduction responsive) to notifications than iOS users. However, overall, a majority of users have been resistant to notifications. Location is a way to personalize as well as have notifications some-more applicable as well as overcome that resistance.The following video is from a recent Google I/O event upon Nearby:

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