Well played, Google: Advertisers (finally) get more device bidding controls

Just final week, we submitted this column with a title, Is it time for Google to rethink Enhanced Campaigns? The square we wrote was rife with criticisms of a desktop/tablet-centric debate make up advertisers have been stuck with, as well as it due a little possibilities for an upgrade.And just similar to that, before it was time for my original acquiescence to publish, it happened. Google announced Tuesday which advertisers will now be means to specify a device of their choosing as a bottom bid for keywords, as well as then covering upon separate bid modifiers for a other dual device types.This is great headlines for advertisers, even if embracing this golden gift did mean which we had to totally rewrite a perfectly good but scathing account of a old debate structure.In this freshly written column, Ill walk through a benefits of a new behest possibilities as well as explain how advertisers should be meditative about optimizations in a entrance weeks as well as months.[Read a full article upon Search Engine Land.]Some opinions expressed in this article may be those of a guest author as well as not necessarily Marketing Land. Staff authors have been listed here.About The AuthorAndy Taylor is a Senior Research Analyst at RKG, responsible for analyzing trends across a digital selling spectrum for most appropriate practices as well as industry commentary. A first contributor to a Merkle | RKG Blog, Dossier, as well as quarterly Digital Marketing Report, his 4+ years of knowledge have seen him master as well as provide valuable insights into topics which extend across paid search, comparison shopping engines, arrangement advertising, SEO, as well as Social Media. Prior to entrance to RKG, Andy worked as an event organizer for a domestic debate as well as dabbled in freelance writing. A connoisseur of a University of Virginia with a degree in Economics, he likes to spend his giveaway time watching documentaries as well as selling homemade ice thickk cream sandwiches at farmer's markets with his girlfriend.(Some images used under permit from Shutterstock.com.)

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