Brief change suggests local SEO ranking factors are different for branded queries

I had the singular experience the integrate months ago which confirmed which Google weights internal ranking factors otherwise for branded poke termsthan they do for non-branded ones.Before we insist what happened, we need to initial clarify which there have been currently twodifferent kinds of internal 3-packs (branded vs. non-branded), and my conclusion is which the ranking factors for these have been not the same.Branded vs. non-branded 3-packThe branded 3-pack is generally what we get when we poke things like sears dallas or starbucks seattle or state plantation chicago. (However, we often see Google showing branded 3-packs for non-branded queries. Ive always concluded this equates to which Google someway thinks the query is the branded poke when its really not.)Youll get the non-branded 3-pack when we poke generic categories like shopping mall chicago or auto insurance baltimore.[Read the full article on Search Engine Land.]Some opinions expressed in this article may be those of the guest writer and not necessarily Marketing Land. Staff authors have been listed here.

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