Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags

Content in the curated Hashtag Site.Mobile users spend little time viewing web calm upon their mobile browsers, preferring to review many of it by their amicable networks. As the result, publishers have been losing control of their calm as well as users have been overloaded with calm sources.Thats the basic problem which the Ponte Vedra, Florida-based startup called Life in Hi-Fi wants to solve, with the launch today of what it calls hashtag sites. These are, the association says,portals to everything you love.The name is the bit misleading, since they arent essentially web sites. Rather, they areinterest-based or branded streams of contentthat you can follow in the RSS feed in the giveaway Hi-Fi app, available today in the Apple App Store. (An Android version is in the works.)Each site is marked by the hashtag, such as #summersports in the Sports category, defining what Hi-Fi additionally calls the Tag Topic.To place their calm in to the RSS feed going in to the Hi-Fi app, publishers, bloggers, as well as any other calm creators pointer up by the Hi-Fi Marketplace, additionally launched today. A hashtag site name can be obtained for $2.99/year, as well as the association compares it to registering the web site domain.At launch, CEO as well as owner Winder Hughes told me, publishing partners embody Bonnier Publishing as well as Outside TV, plus others whose names he couldnt yet mention.In addition to the publisher partners, some branded RSS feeds have been pulled in to pre-populate the categorical feed, including as well as Mashable. Any user canbuy the hashtag site, as well as then curate calm for which sold calm stream. (See picture upon the tip of this page.) The association reports there have been about 30,000 downloads of the Hi-Fi app during the nine-month beta period, as well as there have been now about 2,000 active users.For the initial year of operation, calm providers will keep all of their ad-generated revenue. Beginning in the second year, Hi-Fi will offer CPM-based ads by Googles AdMob, Twitters MoPub, as well as directly-sold ads around DoubleClick for Publishers, with calm makers receiving what the association pronounced could be as much as half the revenue. There competence additionally be some income separate from the ads presented by partnering publishers. When the user opens the Hi-Fi app which the association likens to the kind of mobile browser they see categories, which they can follow. There have been now 50 set categories, such as Finance, Tech, Travel, or Football.The default perspective is the combined feed of all categories. Users can additionally poke for specific hashtags within any difficulty or opposite the entire feed. The platform doesnt learn your calm preferences, though calm which is rated highly by user feedback surfaces higher in the feed.At slightest during first, Hi-Fi staff have been moderating the feed for issues like obscenity, though Hughes pronounced they competence in the future implement tech solutions for which task.The Marketplace contains built-in calm origination tools for posting text, adding links to web sites, shooting as well as capturing video, creating gif animation, as well as live video streaming.About 300 general hashtags have been indifferent as residence accounts, such as #fishing, #golf, as well as #baseball. While calm providers cannot claim the hashtag containing the heading they dont own, there is otherwise no screening to have sure dual hashtags have been dissimilar.

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