Urban Airship, Sprint launch first sweepstakes using mobile wallet passes

Android (left) as good as iOS wallet passes, behind as good as front, for a Sprint sweepstakes.Mobile engagement organisation Urban Airship has teamed up with Sprint to deliver what they contend is a initial sweepstakes which employs mobile wallet passes.The sweepstakes is a promotional bid for a Copa Amrica Centenario soccer series, which Sprint is helping to sponsor. The tournament, right away in a centennial year as good as receiving place Jun 3 to 26, is being hold during 10 locations in a U.S. a initial time outward South America.There have been daily sweepstakes prizes trimming from TAG Heuer Watches as good as Samsung wiring to Nike Soccer Gear as good as soccer memorabilia sealed by star David Beckham. The grand esteem is a VIP trip for dual to a last game of a series, hold during MetLife Stadium in New Jersey.To participate, a user registers during a contest site and, after receiving a confirmation, can download a wallet pass to a phone. No squeeze is required. (You can click here upon mobile to register.)The wallet pass contains a sweepstakes entries a single has accumulated, as good as images as good as links to Sprints site as good as social accounts for a tournament. The user earns an entry each time her selected team between a 16 in a contest scores a goal. (Good thing this isnt basketball.) When theres a new measure or Sprint wants to let a user know about another wallet pass update, a lift notification linked to a wallet pass is sent to a users locked screen.But a large measure for marketers is which a wallet pass resources images, text, links can be personalized to a user as good as invariably updated. After a sweepstakes is over, a user can undo a pass if so desired. If not deleted, it remains as an updatable channel in to a users phone, forever.In other words, a wallet pass provides Sprint with a selling pipe in to a users phone, but requiring which an app be downloaded or maintained. Spring reports which thousands of wallet passes have been downloaded so far for this sweepstakes.While mobile wallets can be thought of as a campaign, Sprints digital lead of multicultural selling Luis Martinez told me via email, their real value is in a ability to invariably communicate with a patron upon mobile with just a single pass download.Its not a outrageous joining from a patron to do this, he added, as good as a wallet debate can be up as good as running in a make a difference of days. The Sprint bid was in a margin 3 weeks after it was conceived. In many ways, Urban Airship comparison product selling manager Judy Chan told me, it acts like a lightweight app. She combined which mobile wallet passes allow a brand to reach a next level of users, beyond a people who have your app [and] have been your many loyal fans. This next level of users, she said, likes your brand, but have been not as loyal as a app downloaders.A outrageous part of a sweepstakes is conditioning, Chan noted, so which a user becomes accustomed via notifications as good as a lift of a prizes to check a wallet pass continually for updates.A mobile wallet is accessible in many smartphones, as good as in all devices with iOS 6 as good as on top of or Android KitKat as good as above. The pass, Chan noted, has a little record size.Urban Airship is large upon mobile wallet passes, as good as offers a height for their management. Chan remarkable which a company has conducted hundreds of mobile wallet promotions over a last dual years, as good as which a wallet passes have been elaborating in to loyalty cards with messages.

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