Presidential Primaries and Social Media

“Feel the Bern”, “Make America Great Again”, and “TrusTed” are all slogans we have read or heard each day we peruse through our Facebook or Twitter feeds.  Even if you haven’t watched the nightly news you can probably attribute which slogan belongs to which candidate.

Long story short, the efforts of electoral candidates and their social media agencies seem to be concentrated towards winning affection of millennials (25 to 34 year olds), and although no one can say today which candidate is going to win the elections later this year, one thing is clear: social media is winning the elections today.  The same goes for the way you conduct business every day.  Your customers and potential clients get their information from social media.  More importantly they get their information from the information their friends or family share on Social Media Channels.

Facebook’s head of U.S. Industry for Politics and Government, once cited the benefits of their video advertising saying it was a “great way to reach and mobilize supporters and voters that candidates need to win elections.” He further added that “those voters are on Facebook,” which is not far off the mark, counting the 200 million U.S. citizens actively using Facebook. It’s not enough just to post to Facebook.  DeliveryMaxx provides a tool to allow you to create a daily campaign to have people share your story on their Facebook page which in return has your customers marketing and advertising for you.  Obviously, DeliveryMaxx post your story and activity on all of the Social Media Channels important today.

Posting on niche social networks can help candidates stand out to millennials, according to Betsy Sigman, distinguished teaching professor at Georgetown University’s McDonough School of Business. Millennials also appreciate photos and images, and these forms of media can make candidates more memorable to people in that valued demographic, Sigman says. If a candidate’s message resonates, millennials are likely to share with people in their networks.  Nothing stands out more clearly for your company than others sharing your story on their timeline or news feeds.  All you have to do is use the DeliveryMaxx tool to allow your clients to share your information.  It’s not enough for you to post to your business page.  Your story has to find a way to get to your customers pages because that is where your potential clients reside.

To say Donald Trump has won the social media battle is a serious understatement. He could very well be the first president who rewrote the rules on social media.  When Donald Trump fires off a late-night Twitter tirade, it shows up in the feeds of more than 3.7 million followers.  Some reports show that Trump has received over $400 Million in free advertising because of others sharing his message.  The days of paying for clicks and paid overlays are gone.  You may not like what or how he says things, but one thing is for sure; others are sharing his message daily and that is FREE ADVERTISING!

The candidates may not be able to fix our country, but their campaigns have figured out how to get “We the People” to talk about them on Social Media.  Your team has a tool at their fingertips (DMAXX app) where they can capture a great moment and provide a link for your customers to share it to all of their friends and family allowing conversations about your business to be shared with potential customers.  In addition, DeliveryMaxx has provided you the tools to instantly post and share videos, communicate with your customers or clients for years to come on important dates such as birthdays, anniversaries and more.

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